Interview with Managing Director, Wang Ying

Recently, we had the honor to interview Ms. Wang Ying from Julong Europe Gmbh which is developing rapidly in Germany, and learned more about their development history, challenges and future plans in Germany.

First of all, please briefly introduce your company’s business scope and development in Germany.

Our Julong Europe Gmbh entered the German market nearly 20 years, mainly engaged in financial equipment. After years of hard work, we have established a stable customer base in Germany and established good cooperative relations with local partners. At present, our business is in a rapid development stage, and annual turnover continues to grow.

What challenges did your company encounter in doing business in Germany? How did you overcome them?

We face many challenges in the German market. The first is cultural differences. Germany’s business culture and working methods are very different from those in China. In order to overcome this challenge, we actively organize employees to participate in cross-cultural training to enhance their understanding of German culture. Secondly, the market competition is fierce, and German local companies are very competitive in some areas. We have gradually gained a firm foothold in the market by continuously improving product quality and service levels, increasing R&D investment, and launching innovative products.

What role has your company’s development in Germany played in the economic exchanges and cooperation between China and Germany?

As the representative of Chinese enterprises in Germany, we have introduced China’s advanced technology and management experience to Germany, promoting the upgrading and development of local industries; on the other hand, we have also provided valuable experience and channels for Chinese enterprises to understand the German market and expand international business. At the same time, our development has also created employment opportunities for Germany, promoted the growth of the local economy, and strengthened the mutual dependence and cooperation between China and Germany in the economic field.

What plans and prospects does your company have for future development in Germany?

In the future, we will continue to increase investment in Germany, expand production scale, and enhance R&D capabilities. We plan to further expand market share and get involved in more business areas. At the same time, we will also strengthen cooperation with local enterprises and institutions to jointly promote the development of the industry and make greater contributions to the economic cooperation between China and Germany.

Through this interview, we deeply felt the determination and confidence of Chinese enterprises to develop in Germany. I believe that in the future, Chinese enterprises will play a more important role in the German market and inject new vitality into the economic exchanges and cooperation between China and Germany.